Meat Church Holy Cow BBQ Rub and Seasoning for Meat and Vegetables, Gluten Free, 12 Ounces

Texas-Style BBQ. No Compromises.

If you take your brisket seriously, you already know the name. Meat Church Holy Cow BBQ Rub is the legendary Texas-style seasoning that pitmasters across North America reach for when the stakes are high and the smoke is rolling. Bold, beefy, and perfectly balanced — this 12oz shaker is built for the big cooks.

Picture a full packer brisket, generously coated in Holy Cow, slowly kissed by oak smoke for 14 hours. The bark that forms is dark, crackly, and packed with flavour. That's what this rub was born to do. But don't stop at brisket — Holy Cow is equally at home on ribeyes, burgers, tri-tip, and even roasted vegetables.

• 🥩 Texas-style beef rub — the go-to for brisket, steaks, and burgers
• 🌿 Gluten free — clean ingredients, no fillers
• 🔥 Bark-building formula — creates that perfect dark crust on low-and-slow cooks
• 🧀 Versatile — works on beef, pork, chicken, and vegetables
• 📦 12oz generous size — enough for multiple big cooks
• ⭐ Meat Church quality — trusted by competition pitmasters and backyard legends alike

Whether you're competing on the circuit or just trying to win over your neighbours at the next backyard cookout, Holy Cow delivers the kind of results that get people talking.