Meat Church Holy Cow BBQ Rub – Gluten Free, 12oz

The Rub That Built a BBQ Empire.

Meat Church Holy Cow is one of the most iconic BBQ rubs in the game. A bold, Texas-style beef rub with a perfect balance of salt, pepper, and spice, it’s the go-to for competition pitmasters and backyard grillers who want serious results. Gluten free and built for big flavour — on beef, pork, chicken, and vegetables alike.

Why You'll Love It

• Texas-Style Beef Rub – Bold salt-and-pepper base with layered spice that forms an incredible bark on brisket and steaks
• Gluten Free – Clean ingredients you can feel good about
• Versatile – Exceptional on beef, but equally at home on pork, chicken, and roasted vegetables
• 12oz Jar – Generous size built for serious cooks who go through rub fast
• Competition-Proven – Trusted by BBQ champions and backyard legends across North America

Who Is This For?

Perfect for brisket obsessives, steak night regulars, and anyone who takes their BBQ seriously enough to use the same rub as the pros. If you’ve never tried Meat Church, Holy Cow is the place to start.

Picture a brisket with a deep, peppery bark and a smoke ring that goes all the way through — that’s what Holy Cow does.