Cattlemen’s Rub, Cowboy, Made with Hickory Smoke, Molasses & Coffee, 839 g

Rugged Flavour. Built for the Big Cook.

Some rubs play it safe. Cattlemen's Cowboy Rub doesn't. This bold 839g blend combines the deep earthiness of hickory smoke, the rich sweetness of molasses, and the dark, roasted complexity of coffee into a seasoning that's as serious as the cooks who use it. This is a rub for people who mean business at the smoker.

Picture a full brisket flat, generously coated in Cattlemen's Cowboy Rub, going into the smoker at midnight for a long, slow cook. By morning, the bark is dark and crackling, the coffee and molasses have caramelized into something extraordinary, and the hickory smoke has done its work. That's the kind of result this rub was built for.

• 🪵 Made with hickory smoke — authentic, deep smoky character
• ☕ Coffee & molasses blend — rich, dark complexity that builds incredible bark
• 🥩 Built for beef — exceptional on brisket, steaks, and burgers
• 🐷 Works on pork too — great on ribs, pulled pork, and pork shoulder
• 📦 839g value size — built for serious cooks who go through rub fast
• ⭐ Cattlemen's quality — a trusted name in bold, no-nonsense BBQ seasoning

If you're putting in the hours at the smoker, make sure your rub is working just as hard. Cattlemen's Cowboy Rub — for the cooks who don't cut corners.